Scottish Courage is preparing to change the packaging of its iconic Newcastle Brown Ale brand following its appointment of design agency Pearlfisher.

The agency won the business in a pitch through creativebrief against two un-named agencies.

The decision comes as Newcastle Brown Ale prepares to open its first retail presence, in the departure lounge of Newcastle airport.

Themed in-store displays and packaging, designed by Tayburn, will feature the brand's blue star logo.

The store, which opens next week, will sell branded clothing and gift-packs containing Newcastle Brown Ale and items such as bottle-openers and 'Wellington' glasses, from which the ale was traditionally enjoyed.

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